Blood Box
Australian Red Cross @ M&C Saatchi
Role | Art Director
Uni students are broke, so we put Blood Boxes on campus to remind them they could still do good. I did all the prototyping to make sure the blood looked real, they were easy to produce and tough enough to last.
x2 Cannes Lions, Adfest, Clios, Award, Caples
Australian Red Cross @ M&C Saatchi
Role | Art Director
Uni students are broke, so we put Blood Boxes on campus to remind them they could still do good. I did all the prototyping to make sure the blood looked real, they were easy to produce and tough enough to last.
x2 Cannes Lions, Adfest, Clios, Award, Caples