The World’s Most
Unsuccessful Surf Trip


My creative journey began in Cape Town, where I landed my first award with Nike. A couple of years later, I hit pause for a six-month surfing adventure around the world, which eventually brought me to New Zealand. There, I joined Colenso, working on some great projects that saw success on the awards circuit.

Then M&C Saatchi Sydney came knocking, and under the guidance of some talented mentors, I earned my first Cannes Lions and a D&AD Yellow Pencil. During my time there, I launched Mark, M&C’s Digital & Data offering, which made it into the Top 3 of the Won Report’s most-awarded creative agencies three years running.

From there, I joined TBWA, where we picked up an Effie and an AWARD Grand Prix, and soon after, I co-founded R/GA Australia. It was an exciting time that brought in a Spikes Grand Prix, FWA of the Year, gold Cannes Lions and another D&AD Yellow Pencil.







AKQA San Francisco came next, letting me keep up the surf trip while leading campaigns for brands like Audi, Activision, and Levi's. Back in Sydney, I joined Ogilvy, leading the team to win Grand Prix awards at both Spikes and the Effies.

Now, at CHEP Network, I’m proud to have been part of work recognised with Cannes Lions, Effies, Spikes, One Show Asia, and AWARD Grand Prix honours, and most recently, another D&AD Yellow Pencil. Funny how it all started with a surfing sabbatical that didn’t quite go as planned.