Money for donations is the one thing most university students are short of. So, we placed "Blood Boxes" on campuses to highlight another way they could still make a huge difference.
I explored all sorts of prototypes to discover the perfect way to create donation boxes filled with realistic looking blood that were easy to produce and would last.
Award Highlights
Cannes Lions, Adfest, Clio, Caples, AWARD
Agency
M&C Saatchi Sydney
My role
Art Director